Inner Bevel is now cool again?

Posted in On the Intertron, Work by Will on October 3, 2006.

Telstra has done a “refresh” of it’s logo - it’s not launched anywhere except the NextG ™ page, that I could see.

Out with the old Dark-Blue square with white “Telstra” that can still be seen on Telstra.com, in with Inner Beveling on just the Telstra brand word. They’ve also picked a lighter blue colour for the text.

The new logo retains the orange… err… thing at the bottom of the T, but fills in the T completely, as opposed to the previous “missing” vertical stripe.

3 Comments

  1. Ian replied:

    From memory I think the orange thing at the base of the T was to make the T represent a satellite. But that was back in the mid 90’s… Why is it still there…???? FK Knows…

    October 4th, 2006 at 4:17 am. Permalink.

  2. will replied:

    Oh… wow… really? That makes a crazy sort of sense.

    But wasn’t it Optus who had (has) the satellites?

    Well, now the T has this orangy sort of pool at the bottom of it…

    October 4th, 2006 at 8:35 am. Permalink.

  3. Paul replied:

    And you laughed at me for using drop shadows…
    I’m fashionable dammit.

    October 4th, 2006 at 11:03 am. Permalink.